R&J Strategic Communications, a full-service integrated marketing and public relations agency in Bridgewater, N.J., announces that it has been selected by Mid Atlantic Real Estate Journal as one of the region’s Best PR and Communications Firms for the second consecutive year.
Selected annually, Mid Atlantic Real Estate Journal’s “Best of” issue highlights the standout professionals, projects, and companies that defined the previous year’s commercial real estate industry. R&J Strategic Communications’ inclusion on the Best PR and Communications Firms list for the second year speaks to the company’s contributions in helping its clients navigate the communications and marketing challenges brought on by the COVID-19 pandemic. Through R&J’s strategic and experience-backed approach, its commercial real estate team guided its diverse slate of commercial real estate and construction industry clients as they communicated with investors, tenants, project partners, and local communities. By utilizing traditional and digital platforms and tailored strategies, tactics and message for specific target audiences, R&J Strategic Communications not only helped its clients defend their market position but positioned them for continued success going forward into the “new normal.”
For almost 35 years, R&J Strategic Communications has been trusted by the tri-state area’s leading commercial real estate firms for strategic communications and marketing counsel. Growing from humble beginnings in 1986, its commercial real estate team now comprises a highly experienced team of public relations, digital marketing, web design, and graphic design professionals united by a laser-focus on making a difference for every client. Today, the company understands that commercial real estate communications are no longer defined purely by transactional announcements and print advertising. For a communications strategy to be effective, it must engage an organization’s constituents with clear, consistent messaging across a diverse and growing range of touchpoints at which they consume information. With this understanding in mind, R&J’s robust service offerings have grown to include a full suite of traditional and digital services, including media relations, influencer marketing, social media marketing, crisis communications, content marketing, investor relations community relations, reputation management, graphic design, email marketing, website design/maintenance and SEM/ SEO.
Along with increased capabilities, the company’s client roster has grown as well over the years to include industry leaders in development, management, brokerage services, construction and fund management. Whether a client is looking at increasing the number of leads for a property, establishing a thought leadership position on an emerging new trend, the opportunity to see more potential “deals” or creating a new corporate identity, R&J’s capabilities and expertise continually helps clients of all sizes and types to achieve their business goals.
“While 2020 brought unexpected challenges across the commercial real estate industry, our decades of experience and strategic approach ensured we could quickly pivot to provide our clients with unmatched communications and marketing support,” said Dan Johnson, Account Supervisor for R&J Strategic Communications’ Commercial Real Estate team. “We are deeply proud of all of work over the last 12 months in helping each of our clients navigate a challenging year and thank Mid Atlantic Real Estate Journal for this tremendous recognition of our team’s hard work.”
The honor from Mid Atlantic Real Estate Journal adds to R&J Strategic Communications’ already impressive listing of recognitions. Late in 2020, the firm was named to GlobeSt. Real Estate Forum’s Commercial Real Estate Influencers in Marketing and Communications list. The firm has also been recognized by NJBIZ as one of the Best Places to Work in New Jersey seven times and has earned Top PR Firm rankings and Best Places to Work in PR from PR News, in addition to more than 100 awards for PR and digital campaigns and design/creative.
Additionally, Dan Johnson, Account Supervisor for R&J’s commercial real estate team was recognized in 2019 by NJ Ad Club as one of the Top 40 under 40 marketing and communications professionals in the state. Johnson was also selected by Urban Land Institute of Northern New Jersey, a multidisciplinary real estate nonprofit research and education organization dedicated to providing responsible leadership in the use of land in order to enhance the total environment, to serve on their board as their public relations chair.