What a Mexican Drug Cartel Can Teach You About Communications Strategy
On February 22nd, Mexican military forces killed Nemesio “El Mencho” Oseguera Cervantes, the longtime leader of the Jalisco New Generation Cartel and one of the most wanted criminals on the planet. The operation was, by any objective measure, a major victory for Mexican law enforcement. The DEA had a $15 million bounty on El Mencho’s head. His cartel had reach in more than 35 countries.
