We are expert communicators. We are creative thinkers. We are driven to achieve success for our clients.
Today’s media landscape is crowded and conversational. It is more important than ever to understand your audience, the conversations they are having, and the media they are consuming, to communicate in a style that engages them. This may include digital platforms—think social media, web or blog—traditional methods—print, television and earned media placements—or some combination thereof.
Our expertise, talent and experience make R&J different. We are your go-to public relations, marketing, branding and design agency. Following the core principles of the PESO Model for integrated, engaged communication – the seamless integration of paid, earned, shared and owned media — we design and execute a unique strategic communications plan for each client, designed to maximize your marketing investment.
First, we take the time to get to know both you and your organization and to fully understand your challenges and goals. We then develop a cohesive messaging platform for your company, products and/or services and utilize the most effective mix of media channels to streamline your communications to achieve the greatest impact. Our process is designed to not only reach your target audience, but also to engage with them, driving home your unique advantages. The results? We drive business to your company by implementing a strategically targeted marketing communications plan.
Results Driven: We will MAKE A DIFFERENCE
Success means different things to different businesses. That’s why we help you define and achieve your particular success. We don’t stop at the creation of a spot-on campaign. We want to know exactly how it impacted your business. Using meaningful metrics, we gauge its success, and when necessary, refine the messaging or delivery to maximize your results.
To MAKE A DIFFERENCE for our clients,
for our team members, and for our communities.
- Always doing the right thing
- Keeping our word
- Giving credit where it is due
- Owning our mistakes
- Pursuing growth and learning
- Embracing and driving change
We will MAKE A DIFFERENCE for our clients by:
- Obtaining a deep understanding of their business models and the industries in which they operate.
- Recognizing how they define and achieve success.
- Utilizing our understanding, resources, relationships and expertise to help them realize their goals and achieve meaningful success.
We will MAKE A DIFFERENCE on our team by:
- Providing an atmosphere that places the power to make a difference into each individual’s hands.
- Nurturing a shared team culture that fosters inspiration and achievement.
- Understanding that a positive work/life balance for every team member is an essential part of making a difference for our clients.
We will MAKE A DIFFERENCE in our community by:
- Taking on and providing outstanding work as an agency for clients who make a positive impact in their community.
- Giving individual team members the time, resources, and opportunities to apply their passion and expertise to community organizations that are making a difference.
- Financially supporting organizations and causes that reflect the values of our agency and our team members.
Meet Our Leadership Team
We employ a talented group of top professionals who genuinely love what they do. We value each member of our team and inspire one another’s achievements with a shared team culture.
The result? We each bring a unique perspective and talent to the collaborative table. This amalgam of passion and individual strength produces unparalleled results that deliver beyond client expectations.
Want an unbiased opinion of how much we love working at R&J? Check out NJBiz, where we have been chosen as a Top Place to Work in New Jersey five times!
John is a recognized leader in the public relations and marketing communications fields. He founded R&J in 1986 and has led the firm through several strategic re-brandings and has played an integral role in helping R&J become one of the region’s leading strategic communications consultancies. John has authored numerous articles on brand building, the role of public relations and the importance of integrated marketing. An invited speaker at national conferences and symposia, John also sits on several industry and non -profit boards. John impacts each account at R&J with his laser focus on strategic direction and his drive to provide clients with the maximum returns on their marketing communications investment.
Executive Vice President
Scott is a principal of R&J Strategic Communications, and a 17-year veteran of the communications industry. He has engineered numerous successful campaigns and initiatives in practice areas including crisis management, corporate communications/reputation management, issues management and product publicity/media relations. Scott’s expertise ranges from top consumer companies to tightly-focused advocacy campaigns. His deep knowledge of industry best practices affects all R&J clients through his pairing of the right campaigns to client needs.
Vice President, Creative & Digital Services
Kyle leads and manages the agency’s Consumer Marketing accounts. Having worked with brands such as Samsung, Casio, Nikon and Vimeo, he has perfected the art of media relations and has built and fostered meaningful relationships with key journalists, lifestyle editors and reviewers across the country. With a deep understanding and passion for new technologies, Kyle can absorb the most advanced product specifications and communicate the points-of-difference with the most tech savvy media or distill them in easy-to-understand benefits for any media outlet’s readers or audience. Working alongside executives in the C-Suite, Kyle has coached CEOs on how to raise their visibility and amplify their messages, with his efforts leading to coverage with some of the most prominent business broadcast media in the US.
Director of Digital Services
Tim leads our Digital Services team, and is an expert in the integration of social marketing into our clients’ messaging strategies. He brings both traditional and new media agency expertise to R&J, as well as valuable insight into both facets of the agency/client relationship gained during his experience in a corporate setting. With twenty years of digital marketing experience, and a passion for technology, Tim has a history of utilizing new tools and channels where they’re clearly aligned with client objectives.
Tracey BenjaminiTracey leads a number of the agency’s technology and consumer products accounts. In this critical role, she directs and manages her account team in developing strategic plans, formulating actionable strategies and shaping persuasive content creation that generates widespread, impactful media coverage in both traditional and social media channels, helping to engage with consumers while connecting the agency’s clients with their customers.
Associate Vice President
Awards and Accolades
With a 30-year track record, it’s safe to say that we’ve taken home our fair share of industry related awards. Ranging from Best Places to Work, to top PR firm, to Best Ad Agency, our firm has earned accolades from organizations around the country. Our designs and campaigns have been awarded top tier awards from nationally recognized awards shows. Some of our team members have also been recognized as NJ’s best Marketers Under 40, and as “40 Under 40” recipients.
As part of our core value to Make A Difference, we work hard to make sure that our team enjoys what they do and has a great environment in which to flourish. We commit to giving back to our community on and off the clock by supporting local and regional organizations. We ensure that employees are constantly learning, growing and connecting. R&J participates in numerous outings throughout the year and are members of various networking and outreach organizations which employees are encouraged to attend. We’re always on the lookout for new talent; if you’re interested in joining the R&J team, check out our open positions.