Make a Difference
Why Make a Difference?
At R&J, “Make a Difference” is more than just our brand statement. It’s our mission. It’s the guiding principle that informs every strategy we develop, every decision we make and every action we take in support of our teammates, our clients and our communities.
Over the course of our 30+ year history, we have had the good fortune of working with a number of organizations that share our commitment to making a difference, many of which exist for the sole purpose of doing just that. We are extremely proud of the work that we’ve done in support of these organizations, and grateful for the opportunities they’ve afforded us to make meaningful contributions to their important work.
Every one of us at R&J also firmly believes in donating our time, resources and expertise in support of issues and causes that are near and dear to our hearts. As an agency, and as individuals, we are proud supporters of the organizations and causes listed below and encourage you to visit their websites, learn more about their operations and consider joining us in helping them continue to Make a Difference.

Organizations We're Passionate About

Sidewalks of Support
During Mental Health Awareness Month, we invited healthcare, human services and non-profit organizations across New Jersey to join us in Sidewalks of Support, a creative, community-driven chalk campaign to share messages of encouragement, resilience, and hope.
NAMI’s 2026 theme, “Stigma grows in silence. Healing begins in community,” reminds us that when we show visible support for mental health and create opportunities for connection, we help break stigma and remind people they are not alone. Sidewalks of Support is a simple way to bring that message to life in our communities.
During the campaign, we invited our partners to participate in Sidewalks of Support by taking a break with their teams, wearing green, and stepping outside their office, in the parking lot, or at a local park to chalk messages that inspire and connect our community.
Share Your Sidewalks of Support Moments
Click the buttons below to open our social media templates and sample social posts. For the Canva templates, select “File” then “Make a Copy” to save it to your Canva account. Add your photos into the photo frames, customize as needed, and then download the graphics to share on your social channels using #SidewalksOfSupport and tagging @randjsc.
