We are pleased to announce Senior Account Executive, Rebecca Smith, has been recognized by the New Jersey Advertising Club as one of Jersey’s Best Marketing and Communications Professionals under 40 for 2020.
Smith was nominated by her peers for her exceptional communications skill set, including her understanding of New Jersey’s unique and ever-changing media market and her ability to generate superior results for the agency’s health care clients, with sensitivity, compassion and understanding.
Running the gamut from the development of effective strategies to messaging and execution, Smith’s diverse skill set serves as a tremendous asset in her management of the agency’s health care division. In this role, she provides strategic counsel to some of New Jersey’s most prominent health care providers including RWJBarnabas Health, NJ’s largest, most comprehensive healthcare system and its 11 hospitals; Integrity House, one of the largest non-profit providers of substance use disorder treatment; CarePlus NJ, a pioneer in integrated primary and behavioral health care and ReachNJ, New Jersey’s state run free addiction help line. With the community and clients in mind, Smith uses her unique ability to distill complex clinical messages into comprehensible and engaging content. She is able to create meaningful relationships not only with her clients, educating them about the ongoing challenges of today’s media landscape, but with the individuals they treat. It’s this innate skill that drives her incredible storytelling abilities, creating personal connections to tell powerful stories, while her expertise provides clients with valuable counsel and guidance.
“We’re thrilled for Rebecca to receive this well-deserved recognition,” said Scott Marioni, President of R&J Strategic Communications. “Rebecca is a well-respected role model to junior staff and a trusted advisor to the agency’s senior management team. Her media relations prowess is a huge driver of our success, as well as the success of our clients. We are fortunate and proud that Rebecca is a member of our team.”
Smith is also deeply rooted in the agency’s culture and its commitment to Make a Difference, organizing and participating in community service projects. She is a member of R&J’s communication team and one of the few people in the agency to have been awarded R&J’s Make a Difference Award twice, a quarterly recognition with nominations submitted from peers within the agency.