This story in today’s edition of The Record is an interesting microcosm of many of the biggest issues that communities throughout New Jersey, and the wider region, are grappling with right now. On the surface, it looks like a garden-variety story about a developer who wants to repurpose a vacant 44-acre office campus for a new use that better serves the needs of the community in changing times.
At 4 a.m. on a December morning in South Bend, Indiana, the St. Joseph County Council voted 7-2 to reject the massive data center project near the town of New Carlisle. Nearly 50 residents spoke during public comments that stretched from 11:30 p.m. until after 3 a.m., in a highly-organized, highly-visible and highly-effective effort.
On February 22nd, Mexican military forces killed Nemesio “El Mencho” Oseguera Cervantes, the longtime leader of the Jalisco New Generation Cartel and one of the most wanted criminals on the planet. The operation was, by any objective measure, a major victory for Mexican law enforcement. The DEA had a $15 million bounty on El Mencho’s head. His cartel had reach in more than 35 countries.
Tiffany recently published this blog highlighting how smaller organizations can effectively leverage the Super Bowl’s massive audience without spending millions on a 30-second ad. She outlined practical strategies we’re using to help healthcare and human services clients in New Jersey tap into sports betting trends to raise awareness about gambling addiction services by using the right mix of touchpoints and strategies across paid, earned, shared and owned channels.
In an era where misinformation can spread like wildfire and public sentiment can shift overnight, developers must prioritize proactive community relations as a core component of their strategies. By understanding local stakeholders, engaging openly with the community, and maintaining consistent and honest communication, developers can navigate the complexities of modern media and public perception.
The media and information landscape used to be a lot simpler than it is today. In the not too distant of the past, larger groups of people could be reached through a much smaller number of mass media vehicles; namely print, TV, radio, and out-of-home. That model has been blown up with the massive proliferation of digital channels such as websites, blogs, email, social media, podcasts, streaming services, messaging apps, etc. etc. The list is long and growing every day
Yes, it’s fundraising season and the pressure is high. If you’re involved in marketing communications for a healthcare or human services organization, you’re probably feeling some of that pressure as we speak. You’re competing with a crowded field of organizations for the time, attention and financial support of a finite number of people, each of whom has a finite number of dollars to spend … and you’ve got to deliver results. Fundraising season can be very stressful and challenging, but it doesn’t have to be that way if you follow these five simple tips to make the most of your efforts
For me, that question has a very simple answer and it’s one that hasn’t changed since we expanded our scope of services and changed the name of the company…
