R&J Strategic Communications

Tiffany recently published this blog highlighting how smaller organizations can effectively leverage the Super Bowl’s massive audience without spending millions on a 30-second ad. She outlined practical strategies we’re using to help healthcare and human services clients in New Jersey tap into sports betting trends to raise awareness about gambling addiction services by using the right mix of touchpoints and strategies across paid, earned, shared and owned channels.

The Super Bowl offers a unique opportunity to engage audiences well beyond the television screen. By thinking creatively and leveraging relevant data and trends smaller organizations can craft timely, impactful campaigns that achieve measurable results without a blockbuster budget.