R&J Strategic Communications is inviting healthcare, human services and nonprofit organizations across New Jersey to participate in the second annual Sidewalks of Support, a community chalk campaign that brings visible messages of hope, encouragement and resilience to neighborhoods statewide during Mental Health Awareness Month.

On Tuesday, May 19th, participating organizations will take a break from the workday, wear green and step outside with their teams to write uplifting messages in chalk on sidewalks, in parking lots or at local parks. This year’s campaign aligns with NAMI’s Mental Health Awareness Month theme: “Stigma grows in silence. Healing begins in community,” reinforcing that visible, public acts of support help break stigma and remind people they are not alone.

Organizations can request a free Sidewalks of Support kit at https://bit.ly/SidewalksOfSupport2026  through May 1st. Each kit includes sidewalk chalk, sample messages to spark creativity, and mental health awareness statistics to help teams connect the activity to the broader mission of their work.

The 2025 Sidewalks of Support campaign demonstrated meaningful reach across the state. R&J distributed more than 30 kits, delivering over 1,000 pieces of chalk to organizations spanning 12 New Jersey counties. Sidewalks statewide came alive with messages of encouragement, resilience and solidarity.

After the event, organizations are encouraged to photograph and video their sidewalk messages and teams and post them on social media using #SidewalksOfSupport. Participants can tag @randjsc for amplification or email content directly to digital@randjsc.com. If rain affects May 19th plans, organizations are encouraged to reschedule for later that week.

To learn more or request a free Sidewalks of Support kit, follow the link below: