Today, the consolidation of traditional media and the digital transformation have shifted the dynamics of media influence. It’s no longer enough to place a single op-ed in a newspaper that fewer and fewer people will see. Smart marketers are employing a strategic multi-channel approach to more effectively broaden their advocacy strategy and deliver higher-level results.
Yes, it’s fundraising season and the pressure is high. If you’re involved in marketing communications for a healthcare or human services organization, you’re probably feeling some of that pressure as we speak. You’re competing with a crowded field of organizations for the time, attention and financial support of a finite number of people, each of whom has a finite number of dollars to spend … and you’ve got to deliver results. Fundraising season can be very stressful and challenging, but it doesn’t have to be that way if you follow these five simple tips to make the most of your efforts
Gmail and Yahoo have rolled out some major changes to email-sending rules as a direct response to the sudden rise in spam and phishing attacks.
Balancing out the gluttony and overconsumption of Thanksgiving Thursday, Black Friday and Cyber Monday with altruism, GivingTuesday, which falls on the Tuesday after Thanksgiving, is an annual celebration of generosity recognized worldwide. In 2022, GivingTuesday donations clocked in at $3.1 billion dollars in the United States alone, a 15% increase from the previous year.
COVID-19 has been a particularly jarring experience for New Jersey’s real estate community. Humming along for the first two months of 2020, the pandemic brought new challenges and obstacles to every aspect of the industry.
While opening today’s email, I was confronted with this subject line from New Jersey Business magazine: Is a Recession at Our Doorstep?
So, you’ve been convinced to speak on a panel. The obligatory advertisement has been secured, perhaps members of your company have confirmed their attendance…
The 2019 “off year” elections are around the corner, and the 2020 Presidential election is just 14 months away.
It’s no secret that video production is costly, time consuming and if not executed properly, it can be harmful rather than helpful to your brand’s reputation…
Consider utilizing some of these tactics to improve your LinkedIn game and truly harness the power of a unique business network while positioning yourself as a market leader and generating leads in the process…
