5 Tips for Marcom Pros to Boost Fundraising Success

Yes, it’s fundraising season and the pressure is high. If you’re involved in marketing communications for a healthcare or human services organization, you’re probably feeling some of that pressure as we speak. You’re competing with a crowded field of organizations for the time, attention and financial support of a finite number of people, each of whom has a finite number of dollars to spend … and you’ve got to deliver results. Fundraising season can be very stressful and challenging, but it doesn’t have to be that way if you follow these five simple tips to make the most of your efforts

Gmail and Yahoo’s New Email Rules – What You Need to Know to Protect Your Brand

By R&J Strategic Communications

Gmail and Yahoo have rolled out some major changes to email-sending rules as a direct response to the sudden rise in spam and phishing attacks.

11 Marketing Do’s and Don’ts for Your Next GivingTuesday Campaign

By R&J Strategic Communications

Balancing out the gluttony and overconsumption of Thanksgiving Thursday, Black Friday and Cyber Monday with altruism, GivingTuesday, which falls on the Tuesday after Thanksgiving, is an annual celebration of generosity recognized worldwide. In 2022, GivingTuesday donations clocked in at $3.1 billion dollars in the United States alone, a 15% increase from the previous year.