For over 30 years, R&J Strategic Communications’ counsel and expertise has been trusted by the region’s leading office, hospitality, industrial and residential real estate firms. While the media landscape has changed dramatically in that time and communications tactics continue to evolve, all of the R&J CRE team’s work is based on the simple fact that telling a great story on behalf of its clients will always lead to opportunities.
That skill was recently highlighted by a top-tier media placement R&J secured in The Record for NAI James E. Hanson, the largest New Jersey-based full-service independent commercial real estate firm.
Following the sale of four lots at 89, 93, 95 and 107-109 Anderson Street in Hackensack, N.J. it would have been easy for R&J’s team to simply draft a press release with the square footage and a plain quote from the broker on the deal.
However, R&J’s understanding of the market and ability to craft a timely, relevant, engaging story around the transaction enabled us to position the sale as being representative of larger prevailing trends currently shaping the market. It also injected NAI James E. Hanson into the conversation and energy surrounding the ongoing resurgence of Hackensack and the dozens of projects underway across the city. Recognizing the unique nature of the Anderson Street project, R&J pitched the story to The Record, Northern New Jersey’s flagship newspaper with one of the largest circulations in the Garden State.
Reflective of their 30-plus years of experience engaging the media on behalf of the region’s leading commercial and residential real estate firms, R&J’s press release and pitch successfully secured a media placement in both The Record’s print newspaper and on northjersey.com, the publication’s website. The print and online placements demonstrated R&J’s continued ability to effectively navigate a changing media landscape through the creation of captivating stories that raise brand awareness for CRE clients like NAI James E. Hanson. Read by many of the key players and decision-makers in target markets, these placements effectively positioned NAI James E. Hanson as one of the primary drivers of Hackensack’s multi-faceted redevelopment and furthered their stance as a thought leader in a community in which they have been involved for more than 50 years.