Polaroid Makes a Splash at CES 2017

In celebration of their 80th Anniversary, our client Polaroid made a big splash at CES 2017. After receiving a great deal of media attention and coverage highlighting their newly released products, they were widely recognized for their digital yet retro innovations. The most buzzed-about products were the Polaroid Pop instant digital camera and Polaroid 3D printers and 3D pens.

The R&J team secured multiple media attendees, which resulted in two on-site CEO briefings, as well as other interviews with Polaroid President and CEO, Scott Hardy, with top-tier outlets, including CNBC, CNET and Fox Business.

Polaroid’s latest innovation of portable photo printing, the Polaroid Pop, received this year’s Gotta Be Mobile Excellence Award. The fun re-envisioning of the classic Polaroid is now made for the digital world as well.

Polaroid’s recently developed at home 3D Printers were featured in USA Today as a must-see product of 2017.

You can find more of Polaroid’s CES 2017 hits linked below. Make sure to check them out!

The Street – Polaroid Enters the New Year
New York Times – The Latest at CES: Companies Up ‘Wow’ Factor to Stand Out
CNET – All the Cool New Gadgets at CES 2017
Mashable – Best Tech of CES 2017
YAHOO Finance – Polaroid Takes Image Capturing to New Heights
Irish Examiner – 5 Highlights From the First Day on the Show Floor at CES
Techradar – Polaroid Aims to Bring Affordability to the Third Dimension
Digital Trends – Polaroid Launches New 3D Printers & Modeling Pens at CES 2017


About R&J SC

R&J Strategic Communications is a full service integrated marketing and public relations agency that helps businesses discover, define and articulate their value to a target audience. We provide services to both consumer and business-to-business focused firms in the New Jersey metro area and beyond.

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