Proactive media relations is key to getting your story told. In September, R&J’s healthcare team secured two Breast Cancer Awareness Month segments for RWJBarnabas Health with News 12 NJ. The segments which aired on October 21^st and 28^th featured Dr. M. Michele Blackwood, Breast Surgeon for RWJBarnabas Health. Dr. Blackwood discussed the importance of yearly mammograms, screening age and frequency, treatment options and tips for maintaining good breast health with Dr. Derrick DeSilva for his show, 12 To Your Health.

Segment #1

Segment #2