Proactive Planning and Media Outreach Result in Two News 12 NJ Segments for RWJBarnabas Health
Proactive media relations is key to getting your story told. In September, R&J’s healthcare team secured two Breast Cancer Awareness Month segments for RWJBarnabas Health with News 12 NJ. The segments which aired on October 21st and 28th featured Dr. M. Michele Blackwood, Breast Surgeon for RWJBarnabas Health. Dr. Blackwood discussed the importance of yearly mammograms, screening age and frequency, treatment options and tips for maintaining good breast health with Dr. Derrick DeSilva for his show, 12 To Your Health.
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R&J Strategic Communications is a full service integrated marketing and public relations agency that helps businesses discover, define and articulate their value to a target audience. We provide services to both consumer and business-to-business focused firms in the New Jersey metro area and beyond.