The Holidays look a little different in 2020. This year, gift-giving takes on new meaning while friends and family opt for smaller, socially distanced holiday celebrations. Holiday shoppers are in search of meaningful gifts that can help make a connection during the holiday season and products that emphasize self-care after a trying and stressful 2020. The R&J consumer team has been hard at work securing holiday gift guide placements for clients Polaroid and HealthyLine.
More than ever, people are looking for tangible ways to celebrate the small moments of life that are increasingly virtual and separated. As the holiday season begins, people are turning to instant photography to express themselves, connect with others as well as document this shared moment of history. This has led to Polaroid instant photography products topping many must-have gift guides for 2020, including BuzzFeed, Allure, Good Housekeeping, Women’s Day, TODAY.com and GQ.
Self-care has been one of the main themes of 2020, so it’s no surprise that self-care products are some of the hottest gifts this holiday season. Everyone has had a tough year, leading to shoppers searching for gifts that can add a little calm to their loved one’s lives. For the past seven years, HealthyLine has supplied some of the country’s leading spas and wellness centers with far infrared heated gemstone mats, and now, their products are available for at-home use. Their mats have appeared on the gift guides of some of the most popular lifestyle outlets including Vogue, Refinery29 and Parents.