After R&J planned and managed a highly-successful Kickstarter campaign in April 2016, miggo’s Pictar and Pictar Plus started shipping worldwide in June 2017. The company first gained popularity for its camera accessories including cases, bags, straps and tripods and entered the world of mobile gadgetry with Pictar, a unique product that brings a traditional digital camera experience to your iPhone.
The R&J consumer marketing public relations team announced the product’s availability in retail stores and online with a media relations campaign targeting top media outlets in the tech, photography and lifestyle spaces. These outlets include TODAY, PARADE, Huffington Post and BroBible, among many others, that have totaled over 429,629,500 impressions thus far.
With experience in the tech and photo industries, the team was able to recognize Pictar’s versatility and desirability to these different markets and create buzz among consumers for the product in both the consumer technology and lifestyle industries.
Be sure to check out coverage in the links below!
TODAY Show – Gifts & Gadgets for Dads and Grads
PARADE – Summer Gadgets
Fox News – Clayton Morris’ Father’s Day Gift Guide
Digital Trends – Product Review
The Knot – 7 Unisex Wedding Party Gifts Everyone Will Love
Huffington Post – 25 High Tech and Highly Innovative Gift Ideas for Father’s Day
Tom’s Guide – Product Review
Macworld – Product Review
BroBible – 11 ‘Things We Want’ This Week
Digital Photography Review – Product Review