The Winning Media Relations Recipe
As millions of workers across the country prepare to return to the office, the idea of a lengthy commute combined with forced water cooler pleasantries and bland, repetitive food from a boring cafeteria is not exactly inspiring excitement.
R&J Strategic Communications’ newest client, Dartcor, knows they have a solution.
While they don’t fix trains or roads and surely can’t help avoid awkward social situations, what Dartcor can do is bring employees the most delicious food they’ve ever tasted paired with an unmatched hospitality experience. Singularly focused on elevating the corporate dining experience, Dartcor provides exciting options to help fuel and engage employees from start to finish. From grab and go micro markets, to coffee and juice bars, to office pantry snacks and customized corporate cafes led by world-class chefs, Dartcor is helping to transform today’s workplace as millions of employees return to the office in the months ahead.
Recognizing our deep media relationships across the Tri-state area and expansive messaging development experience, Dartcor tapped R&J’s B2B team to lead a proactive marketing and communications plan focused on ensuring their value proposition reaches key stakeholders across the region by inserting Dartcor executives into the conversation around the return-to-work.
Working closely with NJBIZ’s editorial team, R&J immediately secured a spot for Dartcor Founder and CEO Warren Leeds to speak with NJBIZ’s editor Jeffrey Kanige as a part of his Conversations video series. The interview covered the return-to-work and how incentives built around food can help get employees back to the office. The full interview can be found here.
Concurrently, R&J’s B2B team also secured a feature media opportunity with Real Estate NJ for Jason Leeds, Dartcor’s VP of Business Development, to discuss how rethinking corporate dining can be a key piece of the return-to-work. The story was included on the cover of Real Estate NJ’s July issue. Check out the issue here.
In the weeks ahead, R&J will continue to identify media opportunities as well as marketing initiatives to place Dartcor’s executives front and center in the return-to-work conversation as they continue to make our corporate dining experience a little more exciting.