R&J has worked strategically with Care Plus NJ, Inc. (“CarePlus”) to plan, design and develop their new homepage. With locations across Northern New Jersey, CarePlus offers primary, behavioral and mental healthcare services to adults and children on a voluntary, outpatient basis. Tasked with representing the brand in the best light, R&J developed a new user-friendly homepage which spotlights key programs and services that were otherwise buried in the main navigation of the site.
“Because their mission statement is at the core of the brand, we wanted to emphasize the pillars of integrated care that are so essential to the holistic approach CarePlus believes in,” said Steve Guberman, VP of Creative and Digital Services at R&J. “By implementing key elements, including engaging headlines and effective designs, we were able to create a homepage for the client that truly stands out.”
The homepage features an original, responsive design as part of a custom theme, created with the client’s goals and objectives in mind. R&J was able to incorporate considerable functionality in an intuitive, user friendly way that will allow our clients the ability to manage and update their site almost entirely on their own, with no coding experience. R&J’s creative and digital team will continue to play a vital role in the maintenance and expansion of the homepage.
To see R&J’s latest designs and web capabilities, visit CarePlusNJ.org.