As the retail landscape continues to shift from brick-and-mortar to eCommerce, what do retailers need to do stay competitive? Chief Experience Officer JD Woods of Dotcom Distribution says, “I think what’s critical, and a change that traditional retailers have to make quickly, is thinking of not only this sale, but that you give a customer no excuse to go to a competitor’s website, a competitor’s store.”
Using Woods’ insight and knowledge in the retail industry the R&J consumer marketing PR team was able to secure placements featuring Dotcom Distribution’s CXO on the business new program Cheddar and in the Associated Press. Our client’s feature in Cheddar built credibility for Woods and the company by discussing key topics in the industry. Woods also joined The Associated Press and other industry executives to explain eCommerce growth for independent retailers in the market and how to make shopping easier and more accessible to customers.
“You want the ability to order the item and get it to the customer as fast as possible.” Woods, said.
Our media relations experts secured both interviews and gave Woods the opportunity to share insights on the changing retail landscape that reached millions of people and put Dotcom Distribution in the spotlight.
To see the full features, click the links below!