Polaroid Receives Major Media Buzz at CES 2016

CES 2016 was a huge success for our consumer electronics clients. Polaroid in particular spent time in the CES spotlight.

Between their big announcement of the next generation instant digital camera, the Polaroid Snap+, the latest lifestyle action camera, the Polaroid Cube+, and arrival of new Polaroid smartphones and 3D printers, the R&J team kept the media busy reviewing the newest innovations in technology. The team lined up a number of interviews for President and CEO of Polaroid Scott Hardy with multiple top-tier outlets, including TIME, CNBC, and a live interview with CNET.

Not to mention, Third Eye Blind guitarist and Polaroid enthusiast Kryz Reid stopped by the Polaroid booth to show his support to the brand.The latest development in lifestyle action cameras, the WiFi enabled Polaroid Cube+ was even named a CES 2016 Innovation Award Honoree.


About R&J SC

R&J Strategic Communications is a full service integrated marketing and public relations agency that helps businesses discover, define and articulate their value to a target audience. We provide services to both consumer and business-to-business focused firms in the New Jersey metro area and beyond.

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