For all companies, especially those in the process of breaking into new industries or verticals, establishing themselves as an authority within that space is critical to their projected growth. When Yorktel, a company whose 30-year expertise lies in video communications, wanted to highlight its increased focus on its healthcare and consultancy segments, they turned to R&J to help them earn publicity and establish themselves as leaders in these rapidly growing fields.
Within the last year, Yorktel released Univago HE, its first telemedicine platform-as-a-service and began heavily investing in its healthcare initiatives. Leveraging Yorktel’s authority in the AV industry, R&J secured an interview for an upcoming trend piece on the role of AV solutions in the healthcare space with Systems Contractor News, a leading AV industry publication. Through proactive media relations, R&J arranged an interview with Yorktel’s SVP of Healthcare and Margot Douaihy, SCN editor, which resulted in a feature online in AV Network as well as in SCN Magazine’s August print issue.
After evaluating the telemedicine industry as a whole, R&J identified a larger trend in New Jersey—increased collaboration and partnerships within healthcare systems. R&J worked with ROI-NJ managing editor Anjalee Khemlani to capture Yorktel’s unique positioning within the healthcare space as a “one-stop telehealth shop,” highlighting its aptitude for successful partnerships and the ease of integration of Univago HE into various healthcare workflows.
To gain traction for Yorktel’s consultancy group, instead of focusing on IT publications, R&J leveraged its extensive experience in real estate to help the company break into this industry. R&J was able to secure an interview with Josh Burd, Real Estate NJ editor, to discuss Yorktel’s role in the changing office space landscape and how they help companies transition into next generation workplaces. The feature highlighted Yorktel’s growing consultancy segment as well as their expertise in advising clients on everything from choosing the right conference rooms, collaboration spaces and huddles rooms, to implementing the right videoconferencing equipment.
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