R&J Launches the Cat Community Website for AAFP

R&J’s creative and digital team worked strategically with the American Association of Feline Practitioners (AAFP) to plan, design and develop their new website. Optimized with the goal of building an online community of avid cat owners, R&J developed the site with interactive webpages that will bring our client’s brand to life through a fully responsive and mobile-optimized web designs.

The newly built site also serves as an ongoing resource center for cat owners seeking information on a variety of feline topics. The site offers material ranging from cat ownership to cat health and behavioral issues, to adoption centers, and much more. The Cat Community aims to build a group of cat caregivers who want to provide the very best care for their cat. Powered by feline veterinarians, the community will provide viewers with a wide range of valuable and reliable educational information.

The project features an original, responsive design as part of a custom theme, created with the client’s goals and objectives in mind. We were able to incorporate considerable functionality in an intuitive, user friendly way that will allow our clients the ability to manage and update their site almost entirely on their own, with no coding experience. Our creative and digital team will continue to play a vital role in the maintenance and expansion of the site.

To see R&J’s latest designs and web capabilities, make sure to visit The Cat Community


About R&J SC

R&J Strategic Communications is a full service integrated marketing and public relations agency that helps businesses discover, define and articulate their value to a target audience. We provide services to both consumer and business-to-business focused firms in the New Jersey metro area and beyond.

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