How we leveraged a ribbon cutting to boost awareness and enrollment

This fall CarePlus NJ, a pioneer in integrated primary, mental and behavioral health care services for adults and children, opened Paradigm Therapeutic Day School, a New Jersey Department of Education-approved private school for students ages 12-21. The opening of Paradigm marked an important milestone in providing clinical support and evidence-based curriculum to meet the health, wellness, and educational needs of students in northern New Jersey.

To celebrate, R&J orchestrated a grand opening ribbon cutting event. While the event celebrated the more than two-year effort it took to open the school it also served as a way to introduce parents and educators to the critical mental health, behavioral health and social support services that Paradigm provides.

More than 100 people attended the event, which included speeches, a ribbon cutting, a reception and tours of the school. R&J secured and coordinated onsite media interviews with leading New Jersey media including The Record, NJTV, and Fios1.

Additionally, we utilized the event to capture on camera interviews with key CarePlus NJ and Paradigm executives as well as educators and administrators. The short 30-second vignettes each detail unique aspects of Paradigm to help tell the school’s comprehensive story. The videos will be used in a variety of ways including social media campaigns to build continued awareness.

At R&J, our mission is to make a difference for our clients, our team members and our communities. Our work for CarePlus NJ on the opening of Paradigm is a great example of how we’re able to live that mission.