R&J Makes a Difference for Paradigm

How we leveraged a ribbon cutting to boost awareness and enrollment

This fall CarePlus NJ, a pioneer in integrated primary, mental and behavioral health care services for adults and children, opened Paradigm Therapeutic Day School, a New Jersey Department of Education-approved private school for students ages 12-21. The opening of Paradigm marked an important milestone in providing clinical support and evidence-based curriculum to meet the health, wellness, and educational needs of students in northern New Jersey.

To celebrate, R&J orchestrated a grand opening ribbon cutting event. While the event celebrated the more than two-year effort it took to open the school it also served as a way to introduce parents and educators to the critical mental health, behavioral health and social support services that Paradigm provides.

More than 100 people attended the event, which included speeches, a ribbon cutting, a reception and tours of the school. R&J secured and coordinated onsite media interviews with leading New Jersey media including The Record, NJTV, and Fios1.

Additionally, we utilized the event to capture on camera interviews with key CarePlus NJ and Paradigm executives as well as educators and administrators. The short 30-second vignettes each detail unique aspects of Paradigm to help tell the school’s comprehensive story. The videos will be used in a variety of ways including social media campaigns to build continued awareness.

“The grand opening of the Paradigm Therapeutic Day School was an important landmark in the 40-year history of CarePlus. R&J truly did make a difference for us not only by organizing a sophisticated and successful ribbon cutting, but also by ensuring that the moment was captured in a wide variety of media. The most significant outcome is that two weeks after the event, our census went from 12 students to 21 students. This positions the school to reach its goal of serving 24 students – we had two years to reach that number, but we are projecting to achieve that goal within our first quarter. We are thrilled with the support we are receiving from the R&J team, and look forward to many more collaborative efforts that will make a difference for the many individuals and families that we serve.”

At R&J, our mission is to make a difference for our clients, our team members and our communities. Our work for CarePlus NJ on the opening of Paradigm is a great example of how we’re able to live that mission.


About R&J SC

R&J Strategic Communications is a full service integrated marketing and public relations agency that helps businesses discover, define and articulate their value to a target audience. We provide services to both consumer and business-to-business focused firms in the New Jersey metro area and beyond.

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