For virtually all companies, being seen as an authority in a market can make all the difference when it comes to finding and retaining clients. The New Jersey commercial real estate marketplace is no different. The state’s hyper density, large number of users looking for industrial space and proximity to both Philadelphia and New York City only magnify the challenges of standing out from the crowd, making it even more vital that brokers are recognized as experts in their chosen market.
NAI James E. Hanson is a commercial real estate brokerage with offices in Hackensack and Parsippany, N.J., specializing in industrial, retail and office real estate throughout northern New Jersey. The firm recently closed on a deal in Morris County that was unique for its size and location, and turned to R&J Strategic Communications to turn a simple transaction into a larger and farther-reaching story. Sensing a broader trend, the real estate team at R&J prepared a press release announcing the deal that did not simply list standard transactional information – square footage, participating brokers and intended future usage – but instead contextualized the deal as part of a larger economic trend within Morris County.
By distributing the release to a media list carefully constructed for this specific deal, R&J ensured that the information ended up in the hands not just of reporters and publications who had previously written stories on Morris County, but those who would report on broader trends within the real estate world. This pitching resulted in placements in top real estate trade publications such as Mid-Atlantic Real Estate Journal, Real Estate New Jersey, NJBIZ, and GlobeSt. In addition, we were able to aggressively leverage our existing relationships with leading commercial real estate publications to secure an interview between Joshua Levering, the broker from NAI James E, Hanson on the deal, and Commercial Property Executive, a prestigious national real estate website reaching over 110,000 readers monthly, to discuss the deal and the Morris County real estate market. The R&J team was able to transform the announcement of a warehouse transaction in Flanders, N.J. into a story that effectively positioned our client as an expert in their chosen market, and sensitive to broader economic market trends as well.
See the article link below to read more comments from Levering and the buyer.