Understanding the currents and trends powering the world of commercial real estate is what allows the R&J B2B team able to create a proactive media relations strategy to inject our clients into the conversations taking place in the field. We recognized that the topic of women in the commercial real estate workplace was a common discussion at conferences and in the press. Unfortunately, much of that conversation was taking place with only men leading and participating.
With this in mind, we reached out to one of our media contacts at New Jersey’s newest business publication, ROI-NJ, with a tailor-made pitch that spoke to the expertise of one of our client’s brokers. We were able to work with the outlet to set up an interview with our client that eventually led to an article featuring the insights from our client on the important issue.
This placement showcases the expertise of our B2B team in recognizing that effective public relations in the real estate industry should not end at transactional news. Effectively positioning clients means observing trends that are taking hold and finding ways to position our clients’ thought leaders within that conversation.