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Digital Advertising Campaign: Clicks to Website
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Social Media Advertising Campaign: People Reached
Throughout the pandemic we’ve been proud to work with Center for Hope and Safety to promote their life saving services and resources to domestic violence victims and their children in Bergen County.
Challenge
The Center’s mission became even more urgent than usual as stay-at-home orders and isolation efforts left many DV victims were trapped in their homes with their abusers. Despite the fact that incidents of domestic abuse were surging, calls to the Center’s 24/7 hotline were plummeting. Victims had nowhere to go to call for help or seek refuge. The situation was urgent and becoming even more dire.
Action
To help get the word out, we immediately committed to providing our services on a pro-bono basis to develop and execute a 45-day, targeted awareness campaign. Given the critical importance of continuing this outreach, the Center also received a grant from Women United in Philanthropy, which was utilized to place ongoing paid social and digital advertisements. These efforts allowed us to reach people in need in a highly-targeted, discreet manner. Our entire team also donated their time and expertise to create and execute a full PR, digital and creative strategy with two primary goals:
- Increasing awareness among domestic violence victims that help is available.
- Increasing funding for the vital programs and services the Center provides to help domestic abuse victims find safety and rebuild their lives.
Results
Through our work together, calls to the Center’s hotline increased 46%, the Center was able to overcome cuts in grant funding to meet their $50,000 fundraising goal, and several corporations have come forward to provide career opportunities to survivors further helping to break the cycle. Additionally, our work was honored by the Center with the Corporate Impact Award at its 2021 Evening of Hope gala for helping to increase awareness of domestic violence in our communities and the life-saving resources and services Center for Hope and Safety provides.
Coverage Highlights
WABC-TV New York
Title: Calls for Help Increase at Domestic Violence Center in New Jersey During COVID
Date: May 4, 2021
ROI-NJ
Title: How businesses can step up, help end domestic abuse in their communities
Date: June 5, 2021
News 12 New Jersey
Title: Candlelight vigil held in Paramus to pay tribute to victims of domestic violence
Date: October 12, 2021
The Record / NorthJersey.com
Title: In Shadow of Two Bergen Killings, Pandemic Worsening Severity of Domestic Violence Calls
Date: June 19, 2020
WKXW-FM Ewing
Title: Domestic Abuse Calls Down in Pandemic, But Case Intensity Spiking
Date: May 27, 2020
