Pictar Product Launch

Media Impressions
Raised Total
Goal Exceeded


Kickstarter has helped fuel innovation like never before. It’s what has brought bar napkin concepts to reality and given startups the opportunity to launch a business rather than simply dreaming of it. One of these concepts is Pictar from miggo, a unique product that brings a traditional digital camera experience to your iPhone. miggo dedicated a significant amount of R&D to the Pictar project, and to help bring it to life, they planned on leveraging the power of the crowdfunding platform Kickstarter. Understanding the power of media relations, miggo tapped R&J to help develop a comprehensive campaign to ensure the debut of the project would be a success. Due to the volume of crowdfunding projects that never come to fruition, media can be hesitant to cover Kickstarter campaigns. With that reality in mind, R&J knew that actually demonstrating the product in front of media would be absolutely critical.


  • Implemented a media relations program that focused on consumer tech, photography and iPhone media and influencers.
  • Coordinated over a dozen in-person media briefings with some of the world’s leading technology, photo and Apple journalists during which, miggo’s co-founder demonstrated Pictar and provided a thorough overview of key features and functionality.
  • Following the briefings, R&J worked closely with the journalists to develop their stories with the agreement that they would be held until the day the campaign went live.
  • Coinciding with the Kickstart launch, R&J coordinated a comprehensive media blitz, to build awareness of the product and the crowdfunding campaign with tech, photo and Apple journalists and influencers around the world.


  • In just 3 days, Pictar reached its funding goal of $100,000 .
  • The Kickstarter campaign has raised over $318,000, exceeding it’s goal by more than 200%.
  • R&J secured over 300 media placements and over 337 million media impressions including coverage on CNET, Digital Trend, Tom’s Guide, The Verge and Engadget.

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