Care Station Commercials

Care Station Medical Group
Care Station commercial shoot
Day to Shoot


It’s no secret that America’s healthcare landscape is changing rapidly. Managing this rapid change and staying at the forefront of patient care is a must for healthcare providers.

To maintain their market leadership position while at the same time expanding their reach geographically with the opening of a fourth office, Care Station Medical Group, a northern NJ-based primary care medical practice, turned to R&J. R&J’s recommendation: a comprehensive, multi-disciplined strategic communications program, the cornerstone of which would be a series of three 30-second television commercials that would blanket the Care Station service area while focusing on three high-growth medical practice specialties.


  • Managed the entire creative, production, media planning and buying process from start to finish
  • Copywriting: wrote and edited commercial scripts, focusing on three target demographics and corresponding medical practice specialties
  • Location: scouted and advised on the locations for the shoot; scheduled and booked the locations
  • Talent: advised on actors to fit target demographics for the commercials
  • Video Direction: supervised entire shoot; directed scenery, actors, tonality, etc.
  • Production: responsible for editing and post-production of final videos for air
  • Integrated both the timing and the messages from television commercials into a comprehensive multi-disciplined communication program


Care Station’s three television commercials are currently running and delivering better-than-expected results for the medical practice.

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