Description
R&J was tasked with developing a campaign to promote Picatinny Federal Credit Union's new travel rewards Visa card to new and existing credit union members. By first establishing a strong theme – Hit the Road with Triple Points – and then establishing a cohesive design style with a mix of illustration, typography, and photographic elements, we were able to create a dynamic campaign across multiple media. The campaign consisted of marketing emails, lobby posters, homepage banner, landing page, a direct mailer, and slim-jim hand-outs.
