
As we continue to navigate the COVID-19 pandemic, healthcare, behavioral health and addiction treatment services have never been more essential. Now more than ever, clear, concise and accurate information is paramount to both the health and safety of our communities as well as to that of the healthcare professionals providing these lifesaving services.
Not only are our healthcare providers faced with near insurmountable challenges around caring for the vast number of individuals that have contracted COVID-19, during these uncertain times, there is also an enormous influx of those who need behavioral health and addiction treatment support and services. The emotional and financial strain of social distancing and the accompanying economic fallout has caused a ripple of mental health and addiction challenges as people struggle to cope with unprecedented emotional and financial stressors.
During this critical era, R&J is proud to work with many of the region’s leading providers of healthcare, behavioral health and addiction treatment services. Over the past several weeks, R&J’s Healthcare team has been working around the clock to provide our clients in the healthcare industry with the experience-backed communications and marketing counsel that is crucial during these difficult times.
Learn how our team is making a difference for our healthcare clients during the COVID-19 crisis:
Strategic, Comprehensive Communications
With a deep healthcare practice, R&J recognized we were uniquely positioned to provide information and resources to the media in a timely, concise and all-inclusive fashion. With a wide scope of professionals with expertise that spans virtually all aspects of primary care, behavioral health and addiction treatment and services, R&J compiled a roundup of client experts available for comment on a variety of health issues related to COVID-19.
As a result of this outreach, R&J’s healthcare practice secured an NJTV News segment that featured three of our clients – CarePlus, Integrity House and ReachNJ.
Social Distancing Making Addiction Recovery More Difficult
During this unprecedented public health crisis, R&J’s deep experience in the healthcare, behavioral health and addiction spaces enabled us to not only assist industry leaders in communicating vital public health information but also effectively positioned us to make a difference in the rapidly evolving COVID-19 news cycle.