Polaroid, an American-based international consumer electronics brand, originally founded in 1937 by Edwin H. Land and made famous by its instant film cameras, has partnered with R&J to engineer and execute a broad-based media relations program.  R&J’s comprehensive program will include strategic media relations, tradeshow support and new product introductions, which will support the resurgent, iconic brand and its diverse range of consumer electronics products.  R&J and PLR IP Holdings, LLC (d/b/a Polaroid) will work together to continue the company’s growth and development as one of the most trusted and recognized names in the consumer electronics industry.