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The global COVID-19 outbreak has obviously caused significant disruptions to the ways in which we all live and work. Our team at R&J Strategic Communications hopes you and your loved ones are well, and remain unaffected by this crisis, aside from the inconveniences that are affecting us all.

As we communicated to our clients when the crisis first unfolded, the R&J team was well prepared to provide uninterrupted communications support. Our team was equipped with the tools, technology and remote access to our infrastructure—all critical to supporting our clients.

More importantly, perhaps, we have continued to provide our clients with our expertise. We’ve been very busy over the last couple of months helping clients navigate the many unique and unexpected communications challenges with which they have been confronted as a result of the pandemic.

We are extremely proud of the professionalism and grace with which the entire R&J team has performed throughout this crisis. Our wealth of experience has enabled clients to successfully maintain, and even strengthen mission-critical relationships with colleagues, customers and other key stakeholders despite the difficult circumstances we’ve all endured. The clear, concise communication plans we’ve created have provided useful facts, tips and information about our clients’ products and services, while remaining sensitive to the ongoing and continually unfolding crisis.

Here is a representative sample of our recent work in the fields of Consumer Marketing, Healthcare and Commercial Real Estate. These efforts have helped our clients to minimize disruptions and adverse impacts on their businesses throughout this crisis and stay connected with important constituents in meaningful ways:


Consumer Marketing

The long-term economic impact of the COVID-19 crisis is still unknown, but the immediate effect on the US economy has been decisively and widely disruptive. The shift in consumer spending almost entirely toward necessities has forced many brands to reevaluate how they engage with consumers. At the same time, consumers are closely scrutinizing the brands and organizations they support, and the value their products and services deliver during these troubling times.

R&J has worked over the last several weeks to make a difference for clients like Polaroid, Saint Francis Veterinary Center of South Jersey, and HealthyLine as they have pivoted their marketing strategies. Click below to learn how our team has helped our consumer marketing clients navigate the pandemic and remain connected to their audiences.



As we continue to navigate the COVID-19 pandemic, healthcare, behavioral health and addiction treatment services have never been more essential. Clear, concise and accurate information is paramount to both the health and safety of our communities as well as to that of the healthcare professionals providing these lifesaving services.

During this crucial time, R&J is proud to work with many of the region’s leading providers of healthcare, behavioral health and addiction treatment services, including RWJBarnabas Health, CarePlus New Jersey, Integrity House and ReachNJ. Click below to find out how R&J is helping our healthcare clients make a difference on the frontlines in the battle against COVID-19.


Commercial Real Estate

COVID-19 has brought deep and profound changes to the ways we live, work, shop, and play. Now more than ever, clear, effective communications with investors, tenants, project partners, and local communities is essential to maintaining goodwill and ensuring the long-term viability and success of real estate businesses.

Over the last several weeks, R&J’s dedicated real estate team has been working 24/7 on behalf of our CRE clients, including Alfred Sanzari Enterprises, Atkins Companies, Denholtz Properties, The Hampshire Companies, Larken Associates, and NAI Hanson, to craft tailor made solutions to their individual challenges as a result of COVID-19. Click below to read more about specific challenges and how R&J has helped make a difference for our clients in the commercial real estate industry.

Talk to us about your communications needs

Talk to Us About Your Communications Needs

During times like this, experience matters. With over 30 years of experience working with commercial and residential real estate firms, healthcare clients, and consumer brands, R&J Strategic Communications has the experience you need to not only navigate these challenging times but emerge from them with a stronger brand position and increased awareness of your unique differentiators among your target audiences. Helping our clients to do so is a top priority for us and we stand ready to help in any way we can.

If there’s anything at all you need from us, please don’t hesitate to reach out to any of our team members. Thank you and be safe.

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