Girl Scout Councils of NJ
Working as The Girl Scout Councils of New Jersey, the state’s four councils – Girl Scouts of Central & Southern New Jersey, Girl Scouts Heart of New Jersey, Girl Scouts of the Jersey Shore, and Girl Scouts of Northern New Jersey – have come together to celebrate the 100th anniversary of Girl Scouting. R&J Public Relations will provide strategic branding and comprehensive communication support as well as conduct an aggressive and proactive media relations campaign around two main milestone events:
- Ceremonial Bridging Event – More than 2,500 Girl Scouts will cross the George Washington Bridge to commemorate the 100th Anniversary of Girl Scouting on November 13, 2011, followed by a day-long event of activities and programming.
- The Believe In Girls (B.I.G.) Celebration – More than 20,000 girls will gather to celebrate the 100th anniversary of Girl Scouting at Liberty State Park on June 23, 2012. The day-long event will feature 100 activities, a fireworks display and an evening concert with headliner talent.
Through R&J’s efforts, The Girl Scout Councils of New Jersey will raise awareness of their mission to continue to build girls of courage, confidence and character and to empower them to become leaders within our communities.