For healthcare, human services, and nonprofit organizations, health observances and holidays offer opportunities to raise awareness, engage communities, and highlight your mission. By aligning your messaging with recognized observances, you can connect with supporters in meaningful ways.
The media and information landscape used to be a lot simpler than it is today. In the not too distant of the past, larger groups of people could be reached through a much smaller number of mass media vehicles; namely print, TV, radio, and out-of-home. That model has been blown up with the massive proliferation of digital channels such as websites, blogs, email, social media, podcasts, streaming services, messaging apps, etc. etc. The list is long and growing every day
R&J Strategic Communications, a leading full-service integrated digital marketing and public relations agency specializing in commercial real estate, healthcare, human services and non-profit communications, earned three awards at the 56th annual NJ Ad Club Jersey Awards held on September 18 at The Grove in Cedar Grove, N.J.
Today, the consolidation of traditional media and the digital transformation have shifted the dynamics of media influence. It’s no longer enough to place a single op-ed in a newspaper that fewer and fewer people will see. Smart marketers are employing a strategic multi-channel approach to more effectively broaden their advocacy strategy and deliver higher-level results.
Dan leads the commercial real estate practice for R&J Strategic Communications, where he serves as a trusted counselor to some of the region’s most prominent commercial real estate and professional service businesses.
Yes, it’s fundraising season and the pressure is high. If you’re involved in marketing communications for a healthcare or human services organization, you’re probably feeling some of that pressure as we speak. You’re competing with a crowded field of organizations for the time, attention and financial support of a finite number of people, each of whom has a finite number of dollars to spend … and you’ve got to deliver results. Fundraising season can be very stressful and challenging, but it doesn’t have to be that way if you follow these five simple tips to make the most of your efforts
Gmail and Yahoo have rolled out some major changes to email-sending rules as a direct response to the sudden rise in spam and phishing attacks.
Balancing out the gluttony and overconsumption of Thanksgiving Thursday, Black Friday and Cyber Monday with altruism, GivingTuesday, which falls on the Tuesday after Thanksgiving, is an annual celebration of generosity recognized worldwide. In 2022, GivingTuesday donations clocked in at $3.1 billion dollars in the United States alone, a 15% increase from the previous year.
R&J Strategic Communications, a full service integrated marketing and public relations agency, is pleased to announce Account Executive, Jess Cummings, and Digital Account Strategist, Kaila Starita, have been recognized by the New Jersey Advertising Club as two of Jersey’s Best Marketing and Communications Professionals under age 40 for 2022. Nominated by their peers, Jess and Kaila, are two of only 24 professionals to be selected for this honor.
R&J Strategic Communications, a full-service integrated marketing and public relations agency, has been named the agency of record for AST, a New Jersey based boutique real estate development and financing company. R&J will create and implement a comprehensive integrated public relations strategy to help AST promote and reinforce its recent corporate re-branding, grow its market position and help to build its market share in an ever-changing and competitive real estate market.
