What Would You Say You Do Best?
For me, that question has a very simple answer and it’s one that hasn’t changed since we expanded our scope of services and changed the name of the company…
The Battle of Story-Telling for Brands
Remember the days when the only stories we knew were simply ink on paper bound between two covers, to be read and enjoyed at your own leisure…
Not Your Mother’s PR
Born to a PR professional, it was only natural that I would follow my mom’s footsteps right into agency life…
Is the Agency Life for you?
When people think of working in a marketing agency, images of the show Mad Men pop into their heads…
How Much Does a Website Cost?
I’ve been in the website industry for going on 15 years now. The first site I ever built was written in Microsoft Notepad back in 2000 and was epic, for its time…
What Is Thought Leadership (And Do You Need It)?
Thought leadership. It’s a term often heard in our office these days, and it has become a major reason that clients seek out our services. But what does it really mean…
What are the Best Colors for a Logo?
Your logo, the first impression of your brand, is a critical component to telling your story. You’ll want to stand out from your competitors, epitomize your mission statement, be industry appropriate, and speak directly to your audience…
What the Heck is “Strategic Communications?”
It’s been almost a year since we rebranded our firm from R&J Public Relations to R&J Strategic Communications. In that time, I’ve found myself explaining the distinction between “SC” and “PR” more times than I can count…
Signal to Noise
In this crowded environment it is critical that your social media content be targeted to your audience, and in the channels where they are spending their time…
Success Is All About How You Measure It
While media relations isn’t all we do in PR, it is one of the most visible, and exciting, for that matter…
