I joined R&J at the tail end of 1999, when the world was on the precipice of the Y2K transition and all the uncertainty that came with it was swirling. It was literally the dawn of a new century, and there was very real talk, in many circles, about the possibility that the whole world would be completely transformed in an instant at the stroke of midnight.

This story in today’s edition of The Record is an interesting microcosm of many of the biggest issues that communities throughout New Jersey, and the wider region, are grappling with right now. On the surface, it looks like a garden-variety story about a developer who wants to repurpose a vacant 44-acre office campus for a new use that better serves the needs of the community in changing times.

When I founded what would eventually become R&J Strategic Communications in 1986, the vision was straightforward: build a firm rooted in integrity, trusted relationships, and strategic thinking. In our earliest days, the company operated as Roberts & John Advertising and Public Relations, a small agency with a big belief that organizations deserved communications partners who cared as deeply about their mission and reputation as they did.

At 4 a.m. on a December morning in South Bend, Indiana, the St. Joseph County Council voted 7-2 to reject the massive data center project near the town of New Carlisle. Nearly 50 residents spoke during public comments that stretched from 11:30 p.m. until after 3 a.m., in a highly-organized, highly-visible and highly-effective effort.

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