Going Negative – It Works for Politicians but Could Kill Your Brand
The 2019 “off year” elections are around the corner, and the 2020 Presidential election is just 14 months away.
Three Keys To A Successful Video Marketing Strategy
It’s no secret that video production is costly, time consuming and if not executed properly, it can be harmful rather than helpful to your brand’s reputation…
Harnessing the Untapped Potential for LinkedIn in Commercial Real Estate
Consider utilizing some of these tactics to improve your LinkedIn game and truly harness the power of a unique business network while positioning yourself as a market leader and generating leads in the process…
How to Effectively Participate in Media Outreach
Whether you are looking to air a PSA on a radio station or invite media to attend an event, you will need to capture the interest of several reporters…
Helpful Tips for Maximizing Your Paid Google Search Results
There are two main forms of searching that you need to consider when using Google…
Secrets to Securing Stellar Media Coverage for Your Event
While the news cycle appears to be moving faster than ever, securing media coverage to a special event can seem impossible…
Declaring Your Independence from Bad Press Releases
With all of the celebration surrounding what has become the quintessential American holiday it is often easy to forget what we are in fact celebrating – a well-crafted piece of messaging, also known as the Declaration of Independence…
Journalism and PR – More Similar Than You Might Think
R&J has granted me with confidence that a career in PR will enable me to take my passion for writing to the next level…
Best Practices for Growing an Email Marketing List
R&J provides email marketing for dozens of clients, and without fail, many of our clients also want to know how to grow their lists…
Creating Opportunities in New Markets
In the hyper-competitive commercial real estate world, it can often be difficult for firms to make a name for themselves in new markets.
