R&J Strategic Communications

Almost two years after the initial COVID-19 lockdowns in the United States, the country is still dealing with the devastating impacts of the pandemic on the national blood supply. Shortages this past winter reached a critical point and put many hospitals’ ability to provide life-saving treatments for a variety of conditions at risk. R&J is proud to be working in concert with our client, RWJBarnabas Health to help raise awareness of the problem, encourage people to donate and ensure that residents throughout New Jersey can get the treatment they need when they need it.

In the lead up to World AIDS 2021, the R&J healthcare team conducted media outreach leveraging our extensive media relationships across the New Jersey media market to raise awareness of the continued need for HIV/AIDS education and the important role testing plays in further curbing this epidemic.

As a leader in integrated primary and behavioral health services for adults and children for more than 40 years, CarePlus has long been at the forefront of addressing mental health challenges in our communities.

To highlight these two heroes as well as elevate the awareness of this life-saving program, the R&J healthcare team conducted extensive media outreach leveraging our extensive media relationships across the New Jersey media market to give a voice to Tony’s inspiring story.

R&J’s client First Children Services, a premier provider of behavioral health and special education services in New Jersey and southeastern Pennsylvania, is well aware of the obstacles faced by the children and families it serves.