How to Determine the Value of a Design
In reality, the effectiveness of a logo, infographic, email blast, social graphic, website design, or brand system, cannot be completely measured…
The Sprint to the Finish
Now that summer has past, many people are beginning to assess progress against the business goals they set for 2017…
Don’t Believe the Hype…or the Metrics
Brands should look for ways to diversify digital ad spending across other social platforms…
6 Tools that Keep the Creative Side of R&J Running Smoothly
Today, most of the tools we use to keep things running smoothly are digital in nature…
The Case for Continuous Organizational Improvement
I believe tomorrow’s communicator will need to be adaptable, flexible, versatile and resourceful…
How to Secure and Master Amazing Media Relations
Media relations is a skill that needs to not only be learned, but developed with time and constantly exercised…
Finding Your Niche
Whether you decide to specialize or be more of a ‘Jack of all trades’, it’s important to commit to one or the other…
5 Tips for Success in Healthcare Public Relations
Here are five specific guidelines for helping you to navigate the ever-changing and competitive healthcare market…
Hiring the Right Commercial Real Estate PR Firm to Win Over Millennials
As millennials have become a larger and more visible part of the workforce, their preference on living and working in exciting and vibrant communities has radically changed the focus of the industry…
Why Influencer Marketing is Here to Stay
Just when you thought you had a good grasp on the ever-changing dynamics of social media marketing, in walks its cousin influencer marketing…
