Digital Marketing Specialist
The Digital Marketing Specialist supports the planning, execution, and reporting of digital marketing campaigns across R&J’s client portfolio, including commercial real estate, healthcare, nonprofit, and professional services organizations. Working closely with senior account leads, this role helps execute integrated digital marketing initiatives that combine paid media, owned content, analytics, and emerging AI-powered search strategies to drive measurable business results.
This is an ideal opportunity for someone who enjoys both creative and analytical work and wants to build a career in integrated digital marketing. The successful candidate is curious, eager to learn, comfortable working with data, and excited by the rapidly evolving digital marketing landscape.
Core Responsibilities
Paid Media & Campaign Execution
- Build, launch, and monitor paid digital advertising campaigns across major platforms, including Meta, Google, LinkedIn, YouTube, and other platforms as appropriate
- Write and test ad copy, headlines, and calls to action that align with client objectives
- Monitor campaign budgets, pacing, and performance
- Conduct A/B testing of creative, copy, audiences, and landing pages
- Identify optimization opportunities and implement campaign improvements under the guidance of senior team members
- Stay informed about platform updates and emerging advertising features
Analytics & Reporting
- Prepare campaign reports using Google Analytics (GA4) and advertising platform data
- Monitor key performance metrics and summarize campaign results
- Help identify trends and opportunities for improvement
- Assist with developing client-friendly reports and presentation materials
Content & Digital Marketing
- Assist in creating and optimizing owned content that supports visibility across traditional and AI-powered search
- Support content development for websites, blogs, landing pages, email marketing, and social media campaigns
- Research industry trends, competitors, and emerging digital marketing best practices
- Coordinate creative assets and campaign materials with account teams
- Perform quality assurance checks on campaigns and landing pages before launch
Client & Team Support
- Support account teams with campaign execution, reporting, research, and presentation materials
- Collaborate with designers, writers, and account managers to ensure campaigns launch accurately and on schedule
- Participate in team meetings and contribute ideas for campaign optimization and digital marketing initiatives
Perks
- Health benefits and 401K
- Flexible work environment through our “Work from Wherever” program where employees are empowered to decide what days they are in the office (Note: We are in the office in Somerville, NJ on Tuesdays and Thursdays)
- 3-weeks paid vacation + personal / sick days
- Opportunities for career growth and continued professional learning
- Make a Difference award given out quarterly to an employee living our mission
- Volunteer opportunities that support causes and organizations that our team members are passionate about
- Happy hours, outings, holiday parties and team gatherings
