By Nick LaPlaca, Account Coordinator, R&J Public Relations
Babe Ruth, the cigar smoking superstar of the golden age of baseball, walked up to the plate and pointed to the bleachers in the 3rd game of the World Series on October 1, 1932 at Wrigley Field. He called his shot, stepped up and followed through with a home run to the center field bleachers. Babe Ruth knew what he was doing. He had the confidence to step up to the plate and call his shot, the vision of where he wanted to place that ball, the concentration to track that ball all the way to the plate and the commitment to follow through. The rest, as the say is history.
Now, let us apply this history lesson to the stage in which we compete.
Too many people step up to the plate and call their shot, only to fall flat and wonder why such a great idea did not work out. Allow me to explain. Bold ideas are essential to succeeding in any field in which you are trying to set yourself or your client apart from the competition. There should always be a safe place for you and your coworkers to be able to brainstorm, white board, step ladder, role storm or whatever approach you find best yields results for your team. Just make sure to do so before presenting the idea to your client. Once you have a solid idea to work on, take ownership of it and make damn sure that you know what you’re doing. Because in the big leagues, once you step up to the plate, you have nobody to count on but yourself.
Know exactly what results you intend to achieve for your client and know exactly how you are going to realize them. Being bold is different than being unrealistic. If you cannot envision a way to deliver the results you promised, then you probably are not going to be able to produce them.
Now is the time to keep your eye on that ball. Nothing will ever work out exactly the way you envisioned it and so that is the way you need to contingency plan. You need to have every scenario covered; you need to know everything about your client, about your angle and do not allow yourself to be sidetracked or overwhelmed. You need to be ready for the fastball or the slider.
Once you have connected with the ball it is time to follow through. Make calls, send emails, chase people down, do whatever you need to do to make sure that your client is getting exactly what you promised them. Even the best idea will fall short of the mark if you do not guide it over the fence.
Babe Ruth hit that home run over eighty years ago. Fortune may favor the bold, but clients favor results.