R&J Public Relations earned an honorable mention placement in Ragan’s PR Daily 2013 Media Relations Awards, which spotlights the very best work of media and public relations professionals around the globe. The honorable mention in the “Best New Product/Service Launch” category, in which R&J was honored alongside international brand powerhouses Whirlpool and Norwegian Cruise Lines, is a testament to the exceptional media relations work executed for the launch of Saint Francis Veterinary Center’s Rollins Center for Animal Rehabilitation, a regional state-of-the-art rehabilitation and pain management center for animals located in southern New Jersey.
R&J Public Relations developed a robust and aggressive media relations campaign centered on the grand opening event of The Rollins Center for Animal Rehabilitation, which represents an exciting partnership between Saint Francis Veterinary Center, former National League MVP Jimmy Rollins of the Philadelphia Phillies and his wife, Johari. R&J blanketed the South Jersey and Philadelphia marketplace with print and broadcast media coverage that included interviews with the Rollins and executives of Saint Francis Veterinary Center, media and celebrity tours of the facility and exclusive pre-event media agreements that generated awareness of the world-class rehabilitation center. The grand opening event drew more than 1,000 people, including community groups, state and local leaders, and local sports teams. R&J’s media relations campaign generated more than 75 media placements, with coverage in The Philadelphia Inquirer and The Daily News, The South Jersey Times, The Courier-Post, and South Jersey Magazine and 8 broadcast segments with coverage airing on ABC, CBS Fox, PHL17, and ESPN Radio.
“One of the most important aspects of successfully launching a new service line is properly and effectively communicating its unique offerings to the market it serves,” said John Lonsdorf, President of R&J Public Relations. “Our media relations department works side-by-side with account service teams to ensure the highest level of publicity is achieved among key target markets to make the strongest impact, to raise awareness and to drive business. This award is a testament to the strength of both our media relations and account service departments and their ongoing teamwork and commitment to achieving superior results for our clients.”
The Johari and Jimmy Rollins Center for Animal Rehabilitation at Saint Francis Veterinary Center is an advanced pet physical rehabilitation clinic in Southern New Jersey. Serving the entire mid-Atlantic region, The Rollins Center offers a diverse system of rehabilitative modalities designed to help animals restore maximum physical function, relieve or control pain, and strengthen pets following surgery or trauma to help them return to an active life as quickly as possible. For more information about the Rollins Center, please visit http://bit.ly/1erz3ss.
To learn more about Ragan’s PR Daily annual Media Relations Awards, visit www.PRDaily.com.