R&J Public Relations Selected as United States Agency of Record for Manfrotto Distribution, Inc.

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Manfrotto Distribution, Inc., a leading global distributor of premium photo and video support products and accessories, has selected R&J Public Relations LLC, of Bridgewater, N.J., as its public relations agency of record.  Manfrotto is partnering with R&J to create a comprehensive public relations and media relations program to enhance and elevate its brand position as a premium manufacturer and marketer of a wide range of camera and lighting support equipment for the professional photographic, film, theater, live entertainment and video markets.  Manfrotto is based in Northern Italy, and has its United States headquarters in Upper Saddle River, N.J.

“This is an exciting time for Manfrotto, as we introduce some of the most advanced and innovative products that the industry has seen in years,” notes Paul Zakrzewski, Director of Marketing for Manfrotto Distribution, Inc.  “We are thrilled to have selected R&J, a strategic partner that is in-tune with our core photo, video and entertainment customers.  We look forward to working closely with the R&J team to enhance Manfrotto’s already strong position in these markets and to continue to help our retailers and consumers “Imagine More.”

“Manfrotto is known as an innovative company whose products help its customers to unlock their full creative potential,” said John Lonsdorf, President of R&J Public Relations.  “R&J has the expertise, industry experience and resources to help Manfrotto build on its already-strong brand position and to achieve significant gains in both share-of-voice and market share.”

About Manfrotto Distribution, Inc.

Manfrotto Distribution, Inc. is a leading manufacturer and distributor of key accessories brands for the photographic, video, cine and lighting production markets.  Manfrotto Distribution is an international company within the Imaging Division of the Vitec Group, which owns the following leading international brands: Manfrotto, Gitzo, Lastolite, Avenger and National Geographic Bags.  As the US distributor of Metz, Gossen, Elinchrom, and Rotatrim, which are available nationwide through an extensive network of authorized dealers, Manfrotto Distribution offers the most complete range of exceptional camera and lighting accessories in the industry.  Visit Manfrotto online at www.manfrotto.us, and follow Manfrotto on Facebook at www.facebook.com/manfrotto.imagine.more or on Twitter @manfrotto_us.

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