Vetstreet Inc., a national leader in client relationship building and integrated veterinary practice communications, has selected R&J Public Relations as its public relations agency of record. Vetstreet has partnered with R&J to conduct a comprehensive Brand Diagnostic℠ program to examine its internal and external communication and branding efforts. Upon completion of the brand diagnostic, R&J will work with Vetstreet to solidify its brand identity and articulate a clear, unified brand message to all key constituents. R&J’s ongoing work will help elevate Vetstreet’s profile within the veterinary industry while maintaining brand consistency across multiple channels through traditional public relations and media relations activities.
Founded in 2000, Vetstreet has expanded rapidly, quickly acquiring valuable new assets and establishing itself as a premiere communication service provider for veterinarians. Since its inception, Vetstreet has been committed to improving the health of pets and veterinary practices through continued education efforts and its wide range of practice communication resources designed to increase compliance and enhance the quality of care for pets.
“Using our expertise in effective message development and our tested knowledge of the branding process, we will craft a clearly defined, cohesive and resonant brand identity for Vetstreet that will set the company apart from aggressive competition in the marketplace,” said John Lonsdorf, President of R&J Public Relations. “Vetstreet is positioned for continued growth, and we’re looking forward to helping them defend and leverage their reputation and position as a leading provider of veterinary practice communications that keep pets healthy and keep practices strong.”