R&J Public Relations Named Agency of Record for Venture Development Center, Inc.

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Venture Development Center, Inc. (VDC), a global pioneer in effectively using Big Data in innovative ways to help companies make better business decisions, has selected R&J Public Relations LLC, of Bridgewater, N.J., as its public relations agency of record.  VDC has partnered with R&J to conduct a comprehensive media relations program, involving both traditional and social media outreach methods, to build awareness of VDC’s expertise in the Big Data space.

VDC is an advisory services firm that assists its clients in identifying, defining, and implementing breakthrough uses of Big Data.  Big Data is the term used to describe the exponential growth, availability, and use of information that can serve as the basis for innovation, differentiation, and financial growth.  Capitalizing on the opportunities presented by this influx of fresh data, which is derived from new information methods including search, social network, web mining, and crowd sourcing, VDC aids its clients in properly leveraging Big Data to realize its business benefits in key areas including sales and marketing, risk management, and global competitiveness.  VDC has created many new product, distribution, and market development ideas that have yielded exceptional returns for its clients, which include American Red Cross, AT&T, Cisco, IBM, Nielsen, TIME, and Zagat Survey.

“Our vast experience working with companies in the business to business sphere gives us a deep understanding of the modern business landscape and the new types of challenges and opportunities that face emerging business leaders,” said John Lonsdorf, President of R&J Public Relations. “This experience provides us with a unique perspective and understanding of businesses’ needs, and the relationships we’ve established within the industry will allow us to elevate awareness of VDC’s innovative services in the exponentially growing industry of Big Data.”

About Venture Development Center, Inc.

Venture Development Center (VDC) is an advisory services firm that assists its clients in identifying, defining, and implementing breakthrough uses of Big Data.  The VDC success story is based on the unique ability of the organization to identify new and powerful data assets from the Big Data ecosystem and then develop applications and information use cases that drive solid revenue results and transform existing business practices.  The practice areas that characterize VDC projects include creating new products and revenue streams for data owners and bringing forth new information assets and strategies to educate and assist data users to adapt to the rapidly changing world of Big Data.  For more information, please visit http://www.venturedc.com/.

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