Coffee Bean Direct, a leading purveyor of gourmet coffee and tea, has selected R&J Public Relations as its public relations agency of record. R&J will focus on enhancing Coffee Bean Direct’s brand identity and generating awareness for the company’s line of freshly roasted coffees and hand-blended teas. In addition, R&J will help Coffee Bean Direct establish meaningful connections with consumers, particularly coffee and tea enthusiasts and those who appreciate the quality and integrity that define the company and its products.
Coffee Bean Direct, based in Frenchtown, New Jersey, offers consumers the widest variety of the freshly roasted coffees on the market and an extensive array of hand-blended teas at the best prices possible. The independent coffee roaster and distributor has quickly grown from a two-man operation to a successful national supplier thanks to their top-quality product and unique business model with a strong focus on customer service and a “family-style” work environment.
“Coffee Bean Direct has a business model and company culture that is truly refreshing and unique,” said Scott Marioni, Executive Vice President of R&J Public Relations. “They also recognize that, in a very crowded and competitive vertical market, quality products alone are not enough to differentiate you from your competitors. We are very much looking forward to helping Coffee Bean Direct tell their unique, compelling story and connect with consumers on a meaningful level.”
About Coffee Bean Direct
Coffee Bean Direct is on a mission to help save the world from stale, over-priced coffee and tea. The company, established in 2004, has assembled a team of over 30 “heroes” in their Hunterdon County, NJ headquarters to help accomplish their mission. Coffee Bean Direct offers more than 100 varieties of coffee, the vast majority of which are roasted within 24 hours of being shipped, and 70 varieties of hand-blended teas. The team has devised a line of innovative and never-before-seen products to help them in their fight, including smoked coffee, maple bacon flavored coffee, and green tea spiked with Mombasa pepper. With their diverse and inventive product line, strong commitment to customer service, and unique company culture, Coffee Bean Direct is improving the world’s coffee and tea drinking experience, one cup at a time. For more on Coffee Bean Direct visit www.coffeebeandirect.com.