R&J Public Relations Named Agency of Record for Asbury Partners

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R&J Public RelationsAsbury Partners, an iStar Financial Company, and the Master Developer of the historic Asbury Park waterfront, has selected R&J Public Relations LLC, of Bridgewater, N.J., as its public relations agency of record.  Asbury Partners has partnered with R&J to promote the company’s commitment to seeing the redevelopment of Asbury Park through to its successful completion, for the short- and long-term benefit of the City.  R&J has been tasked with developing and executing an aggressive and strategic public and media relations campaign that, in its initial stages, will focus on promoting VIVE, a luxury beachfront townhome community that signifies the first step to restart development on Asbury Park’s waterfront.


Beginning with VIVE, which will feature 28 luxury townhomes designed to blend the finest traditions of the Jersey Shore with smart, contemporary urban living, Asbury Partners is dedicated to revitalizing Asbury Park and creating a unique residential and entertainment destination rooted in the City’s strong cultural and musical heritage.  In addition, Asbury Partners is also investing more than a half million dollars in street, landscape, and curbside improvements to enhance the waterfront district and give it the look and feel of a master planned community.


“We understand the challenges facing New Jersey’s residential real estate market and have a unique perspective of the market from the homebuyer’s standpoint,” said John Lonsdorf, President of R&J Public Relations.  “Our experience and understanding, and the relationships we’ve established within the industry, will allow us to elevate awareness of and increase demand for VIVE, and generate interest and support for the overall waterfront redevelopment project among investors, potential buyers and the Asbury Park community.”



About Asbury Partners

Asbury Partners, a wholly owned subsidiary of iStar Financial Inc., is fully committed to seeing the redevelopment of Asbury Park through to its successful completion, for the short- and long-term benefit of the City.  As the Master Developer of the historic Asbury Park waterfront, Asbury Partners seeks to work with City officials, business leaders and members of the community to attract best-in-class development partners to create a unique residential and entertainment destination based on the strong cultural and musical heritage of Asbury Park.


About iStar Financial

iStar is one of the largest investors in luxury condominium, multifamily and master-planned residential developments throughout the United States, having financed and invested $10 billion in residential projects since 1993.  iStar’s portfolio has included interests in over 18,000 condominium units in the nation’s top markets and 65,000 acres in master planned communities having the potential for an estimated 50,000 single family and multifamily units.

The Company’s unique, fully-integrated platform extends from property entitlement and development to construction, bridge and long-term financing through asset servicing and property and portfolio management.

Today, iStar Financial is a $7 billion finance and investment company focused on the real estate industry and is traded on the New York Stock Exchange under the symbol “SFI”.   Additional information on iStar Financial is available on the Company’s website at www.istarfinancial.com.

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