R&J Takes Home Gold in Media Relations at the JASPER Awards

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R&J took home gold at the 40th Annual JASPER Awards for our media relations campaign to launch the Polaroid Cube lifestyle action camera. For the launch, R&J developed a multi-phased, global product launch campaign designed to build buzz from CES in January 2014, to retail availability later that year in October. The campaign helped catapult the Polaroid Cube into the spotlight and secured results that made the launch one of the most successful in the company’s history!

The 40th Annual JASPER Awards were hosted by the Jersey Shore Public Relations and Advertising Association on October 15 in Tinton Falls, NJ.



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