The childhood obesity crisis continues to worsen and is becoming increasingly more common across the U.S. To help adolescent patients struggling with obesity, Bristol-Myers Squibb Children’s Hospital (BMSCH) at Robert Wood Johnson University (RWJUH) was recently designated as the first “Adolescent Center of Excellence for Bariatric and Metabolic Surgery” in the world by the Surgical Review Corporation. R&J helped to leverage the designation and spread the word about this significant achievement as well as other treatment options available to adolescents and young adults struggling with obesity and its related health problems.
Conducting a proactive media relations strategy, R&J secured statewide media coverage on News 12 New Jersey, and a premier feature story in The Star-Ledger, the largest statewide paper. Leveraging the physician’s expertise and a patient’s experience, R&J secured additional coverage to educate people on the treatment options available for adolescents who are suffering from obesity and are looking for a Center of Excellence to help them achieve a healthy weight:
- News 12 New Jersey – Viewer Shoutout: http://bit.ly/1xJsjoe
- The Star-Ledger/NJ.com – An obesity crisis spreads among adolescents, hospital ramps up weight-loss surgery program: http://bit.ly/1xKVJ1G
- MyCentralJersey.com – Hospital Receives Designation: http://mycj.co/1BlohCw
- Bridgewater Patch – The Bristol-Myers Squibb Children’s Hospital at Robert Wood Johnson University Hospital Named the World’s First “Adolescent Center of Excellence for Bariatric and Metabolic Surgery: http://aol.it/1AACw7z