R&J Launches Cube and Polaroid to New Heights

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When we previewed the tiny Polaroid Cube at CES in January 2014, we knew we had something big on our hands.  The much anticipated Cube was launched in September, and with it came tons of media attention. R&J supplemented a comprehensive review unit system with the story behind the brand’s resurgence.  Because of this, Polaroid has been able to gain significant share of voice in a space that had been previously owned by GoPro.  The Cube has continued to help reinvent the Polaroid brand, and makes it a strong competitor in a new market.  You can see some of the best placements R&J has secured for the Cube and Polaroid’s CEO Scott Hardy below.

 

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