R&J Tackles CES 2017 with Integrated Strategic Approach

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For over 20 years, the R&J team has proudly represented our clients at the Las Vegas consumer electronics show, and this year was no exception. Our clients Polaroid and C+A Global made an impression with the assistance of the R&J consumer electronics team. Our fully integrated strategic approach implemented both traditional media relations as well as digital marketing strategies.

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In preparation for the show, the R&J team managed all press materials for product launches as well as coordinating media interviews for Polaroid CEO Scott Hardy. Those features included CNET and Fox Business, in addition to media coverage in top tech outlets such as Engadget, Digital Trends, WIRED, The Verge, Cult of Mac and more.
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Polaroid displayed their new line of products that included Polaroid smartphones and watches, drones, virtual reality and 3D pens and printers. CES 2017 also marked the debut of a new line of Gold’s Gym kitchen and personal care products by C+A, that include blenders, kitchen scales, juicers and body scales. The R&J team worked effectively both prior and during to this year’s show to successfully present our client’s new and exciting innovations to the tech world.

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